Panoz Motor Sports
Builds Flying Car
Panoz was looking for an inexpensive way to build brand awareness. The company was successfully growing brand awareness by participating in the American Le Mans Racing Series, so we decided to approach a TV outlet that had the same appeal and audience demographic. We contacted Discovery Channel’s Monster Garage and helped brainstorm ideas on how to use the Panoz Esperante in a truly creative way.
The result was developing the first ever Panoz Esperante flying car. The episode was strongly supported by network pre-show promotions, social media (Youtube and Facebook), online forums, editorial from various online magazines (including 60 Minutes) which directly improved viewership. To this day the “Panoz Flying Car” is mentioned on social media and is still seen as one of the shows most popular episodes.
Le Mans Racing Series
Community Outreach Program
The American Le Mans Series is the premier sports car racing series for racing enthusiasts and a public relations outlet for car manufactures, sponsors, promoters and advertisers. We developed various public relations efforts, public outreach events and charitable activities to help build the series brand and give back to the local communities. Such events included downtown car parades, local media and social media driver interviews, charitable donations, press conferences, car club corals, Behind-the-Scenes media events, Tech-Talks where mechanics and race fans mingle, Ask-the-Driver activities and school field trips. We found social media channels an effective way to promote the various activities as well as direct interaction during the live events. We also developed an interactive “News” area of the very popular website as part of PR support for manufacturers, promoters, sponsors, advertisers, drivers, and team members. These public relation efforts were a very important and successful part of sponsorship acquisition and series funding.
Albany ASSA ABLOY
Builds Brand Awareness
ASSA ABLOY’s Albany division wanted to leverage its existing brand equity to help build consumer demand, improve dealer channel relationships and enhance organic search engine rankings. We decided to develop a communication system that would procure industry information, develop original material and reformat it to be distributed through a wide array of channels. The audiences included internal Albany staff members, dealers, investors, end users, investors and the media. Vehicles included trade magazine feature articles, TV shows, special events, news releases, e-Newsletters, social media, technical bulletins, case studies, testimonials, industry specific news, company specific news, Architectural Institute of American continuing education courses, social media avenues and subject matter expert presentations.
Personal Fitness
Your Trusted Expert
We created a proactive, multidimensional, strategically focused Public Relations campaign that gained awareness in local and regional markets. Using internal resources and volunteers, we built a trusted brand that was seen as the community health and fi tness expert by forming sports camps and recreational leagues, organizing blood drives and health screenings and supporting church groups and youth groups. We also worked with police departments, fire stations, school districts and local physicians to offer courses and clinics on health, fitness, goal setting, proper diet, peer pressure resolution and the dangers of drug abuse. We persuaded the local health insurance companies to catagorize Personal Fitness memberships as a preventative health program, resulting in insurance plan discounts.