Note: Due to the delicate nature of market research I am not at liberty to show specific results. For more information please contact me directly.
High Speed Door
Industry Specific Research
Objective: Identify new U.S. market segments and develop a business case that validates the need for further actions. Research for the business case included cost-benefit analysis, consumer needs assessment, product value proposition, segment universe and competitive market share, price, profitability, sales forecast, and operational development.
Research Resources: Surveyed top manufacturers of robotic welding, stamping equipment and OEM suppliers. Used Hoovers research for NA segment information cross-referenced with Dun & Bradstreet. We also referenced the International Business Monitor, US Census Bureau, CIA World Factbook, IBIS; Bank of Tokyo- Mitsubishi UFJ and RISI for South American figures.
Outcome: The combined revenue potential from product sales, aftermarket parts sales and repurchase rates makes the NA Machine Protection market segment…Please contact me for more information
High Speed Door
South American Market Research
Objective: Acquire High Speed Door market information to help determine expansion strategies into South American markets.
Research Resources: Private marketing research firm(s), telemarketing, surveys, focus groups, government business information, Bloomberg Executive, Scotiabank, local dealer sales data.
Outcome: The South American High Speed Door market is showing impressive growth with four key high speed door companies accounting for over…Please contact me for more information
Le Mans Racing Series
Audience Event Quality Survey
Survey Objective: Over a three year period the series fan base was not meeting projected growth trends. The research objective was to measure the satisfaction / quality rating of the attending and viewing (online and television) audiences. This information would then be compiled, analyzed and disseminated to internal teams for review. We developed and implemented onsite and online intercept surveys and focus group events together with telemarketing efforts to gather audience information.
Resources: Private marketing research firm, industry associations, racing team principles, racing venues, senior media members, internal staff, volunteers
Outcome: We discovered, when compared to other racing series, that the American Le Mans Series had a small but very strong fan base. The series lacked the overall reach and event recognition to meet the projected growth trends. This information also had a direct effect on sponsor acquisition… Please contact me for more information
Competitive Value Pricing
Leave Nothing On the Table
Objective: Research price information to establish a competitive and profitable price matrix for present and future growth as it relates to company growth goals.
Resources: Internal costs, vendors, purchasing, dealer channel, end user audiences, internal and dealer sales teams, surveys, focus groups, internal and dealer technical support, finance, competitive information.
Outcome: Built pricing system based on value instead of cost plus. Diligent research allowed us to attach an acceptable consumer price to product and service features resulting in company profitability and consumer satisfaction. A Consumer Value Price Map matrix was used to uncover the most important selling features, the price the customer is willing to pay and competitive price for each feature. Price mapping, correlation analysis, regression analysis and price elasticity of demand, supply and income analysis identified the main value drivers. Action was then taken to improve the weak product features and maintain the strong features. If a specific feature was not competitive in value or price then an alternative feature was offered to fill the gap. Geographic pricing was used, instead of “one-price-fits-all”, to leverage growth trends and seasonal cycles. Pricing policies were established to ensure system success and to control exceptions… Please contact me for more information